Later
Everything below comes from Later's own pricing page or from published third-party review data. Read on 19 September 2026.
We have not used Later. There is no verdict on this page, no score, and no opinion about how it feels to work in — because we would be making that up. What we do instead.
Visit LaterThe facts
- Free plan
- No free plan — 14-day free trial, no card required
- Paid from
- $18.75/mo (Starter, annual)
- Billed on
- Per month by plan tier, 25% off on annual billing
- G2 rating
- 4.5 / 5 from 384 reviews
- Trustpilot rating
- 1.5 / 5 from 350 reviews
- Checked
- 19 September 2026
Plans, as printed on their pricing page
| Plan | Price | What the page lists |
|---|---|---|
| Starter | $25/mo ($18.75/mo annual) | 1 social set (8 profiles), 1 user, 30 posts per profile monthly, 5 AI credits |
| Growth | $50/mo ($37.50/mo annual) | 2 social sets (16 profiles), 2 users, 180 posts per profile, 1 year analytics |
| Scale | $110/mo ($82.50/mo annual) | 6 social sets (48 profiles), 4 users, unlimited posts, 2 years analytics |
Source: later.com/pricing/. Prices are US list prices in USD, read from each vendor pricing page on the date above. Vendors localise pricing by country — we saw GetResponse quote in Vietnamese dong from a Vietnamese connection — so what you see may differ. Always confirm on the vendor page before buying.
Reasons to consider it
- You schedule Instagram and TikTok visually and want auto-publish plus a link-in-bio page
- One calendar covers Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn
- Entry price is low for a full scheduler
Reasons to look elsewhere
- Trustpilot is 1.5 from 350 reviews: silent auto-renewals, refused refunds and hard cancellation come up constantly — if you subscribe, calendar the renewal date and cancel from a desktop
- Post limits on Starter (30 per profile per month) are easy to hit
- Support responsiveness is a recurring complaint
What the review scores say
Later holds 4.5 out of 5 on G2 from 384 reviews, and 1.5 out of 5 on Trustpilot from 350 reviews.
One of the widest gaps we track: 4.5 on G2 from 384 reviews against 1.5 on Trustpilot from 350. The product scores well; the billing and cancellation experience is what wrecks Trustpilot.
What we cannot tell you
How Later feels after a month of real use. Whether support actually answers when something breaks. Whether the workflow fits your specific case. Those need an account and real use, and we have not done that. Anyone publishing those answers without doing the work is guessing, and you deserve to know which is which.
Where it sits against the others
If Later is not the fit, these are worth a look:
- ContentStudio — no free plan, paid from $19/mo billed annually ($29 month-to-month)