Similarweb
Everything below comes from Similarweb's own pricing page or from published third-party review data. Read on 19 September 2026.
We have not used Similarweb. There is no verdict on this page, no score, and no opinion about how it feels to work in — because we would be making that up. What we do instead.
Visit SimilarwebThe facts
- Free plan
- Free tools with sample-level data: traffic checker, keyword tool, company profiles
- Paid from
- $125/mo (Web Intelligence, self-service)
- Billed on
- Monthly subscription. Business and enterprise tiers are quoted by sales
- G2 rating
- 4.4 / 5 from 1,212 reviews
- Trustpilot rating
- 4.4 / 5 from 777 reviews
- Checked
- 19 September 2026
Plans, as printed on their pricing page
| Plan | Price | What the page lists |
|---|---|---|
| Free tools | $0 | High-level sample data, limited drill-down |
| Web Intelligence | from $125/mo | Self-service. SEO and PPC analysis, country-level data for 100+ countries, up to 37+ months of history |
| Business / Enterprise | Custom | Sales-quoted packages, API access, custom dashboards |
Source: www.similarweb.com/pricing/. Prices are US list prices in USD, read from each vendor pricing page on the date above. Vendors localise pricing by country — we saw GetResponse quote in Vietnamese dong from a Vietnamese connection — so what you see may differ. Always confirm on the vendor page before buying.
Reasons to consider it
- You buy media or do SEO and need to see any site traffic, sources and keywords before entering a niche
- Country-level splits across 100+ countries matter for geo-targeted campaigns
- The free tools genuinely let you sample the data before paying
Reasons to look elsewhere
- Pricing above the $125 entry tier is not published — you have to talk to sales
- Trustpilot reviewers report auto-renewal after trials, so watch the billing settings
- Signup asks for a lot of personal data, which reviewers dislike
What the review scores say
Similarweb holds 4.4 out of 5 on G2 from 1,212 reviews, and 4.4 out of 5 on Trustpilot from 777 reviews. The samples broadly agree, which is the more reassuring pattern — verified-buyer sites and open review sites landing in the same place means less hidden friction to discover.
What we cannot tell you
How Similarweb feels after a month of real use. Whether support actually answers when something breaks. Whether the workflow fits your specific case. Those need an account and real use, and we have not done that. Anyone publishing those answers without doing the work is guessing, and you deserve to know which is which.
We have not compared this against rivals yet
Similarweb is the first product we have documented in market intelligence. A single product is not a comparison, so there is no category page for it yet — we will build one once we have read the pricing pages of its main competitors and can put them side by side on the same facts.