Kit
Everything below comes from Kit's own pricing page or from published third-party review data. Read on 19 September 2026.
We have not used Kit. There is no verdict on this page, no score, and no opinion about how it feels to work in — because we would be making that up. What we do instead.
Visit KitThe facts
- Free plan
- Yes — up to 10,000 subscribers
- Paid from
- $33/mo (Creator, 1,000 subscribers)
- Billed on
- Per subscriber
- G2 rating
- 4.4 / 5 from 236 reviews
- Trustpilot rating
- 4 / 5 from 156 reviews
- Checked
- 19 September 2026
Plans, as printed on their pricing page
| Plan | Price | What the page lists |
|---|---|---|
| Free | $0 | Up to 10,000 subscribers |
| Creator | $33/mo at 1,000 subscribers | $390 billed yearly |
| Pro | $66/mo at 1,000 subscribers | $790 billed yearly |
Source: kit.com/pricing. Prices are US list prices in USD, read from each vendor pricing page on the date above. Vendors localise pricing by country — we saw GetResponse quote in Vietnamese dong from a Vietnamese connection — so what you see may differ. Always confirm on the vendor page before buying.
Reasons to consider it
- By far the largest free tier of the six — 10,000 subscribers at $0
- If your list is under 10,000 you may never need to pay
Reasons to look elsewhere
- Most expensive paid entry of the six: $33/mo at 1,000 subscribers, nearly three times MailerLite
- Smallest review base of the six — 236 on G2, 156 on Trustpilot — so ratings rest on fewer voices
What the review scores say
Kit holds 4.4 out of 5 on G2 from 236 reviews, and 4 out of 5 on Trustpilot from 156 reviews. The samples broadly agree, which is the more reassuring pattern — verified-buyer sites and open review sites landing in the same place means less hidden friction to discover.
What we cannot tell you
Whether emails from Kit reach the inbox reliably. Whether the interface makes sense after a week. How long support takes to reply. Those need an account and real use, and we have not done that. Anyone publishing those answers without doing the work is guessing, and you deserve to know which is which.
Where it sits against the others
The full comparison puts them side by side on the same facts. If Kit is not the fit, these are worth a look:
- MailerLite — free plan: 250 subscribers, 2,500 emails a month, paid from $12/mo (Comfort)
- Brevo — free plan: unlimited contacts, 300 emails a day, paid from $9/mo (Starter)
- Omnisend — free plan: 250 contacts, 500 emails a month, paid from $16/mo (Standard, 500 contacts)